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About Us

Company History

NuWave, an American manufacturer based in Vernon Hills, IL, has been a leader in innovative consumer products in the home appliance sector since 1993. A forerunner in the countertop kitchen appliance industry, we were the first to combine advanced infrared cooking technology with conduction and convection heating in our very first flagship product, the NuWave Oven. This paved the way for a full line of healthy home countertop appliances, including the Precision Induction Cooktop (PIC), Bravo XL Air Fryer Oven and the Brio Digital Air Fryer among others. More recently, we have ventured beyond the countertop appliance industry when we introduced the OxyPure Smart Air Purifier to help our customers maintain a healthy home even beyond the kitchen.


Company Promises

Here at NuWave, we are passionate about health, safety, and the environment, which is reflected in every eco-friendly product we create. For over two decades, we have truly lived up to our philosophy to “Live Well For Less” with each and every one of the products we have created. We are driven by the pursuit of safe, affordable, environmentally friendly products built with the latest technology that can improve our customers’ quality of life. Throughout our company history, we have committed to exceeding industry-standard best practices regarding safety and product quality. All product research and development is done onsite at our corporate headquarters in Vernon Hills, IL.


Company Values

While the NuWave line has many imitators, we are leaders in developing products that promote efficiency and value while enhancing the customer's quality of life through a foundation of trust and dependability. Our customers are always our top priority, and we are absolutely dedicated to ensuring that everyone who comes to NuWave enjoys a positive experience. To this end, we have gained the trust of millions of happy customers throughout the globe, helping them lead healthier lifestyles without breaking the bank. Today, the NuWave brand has become synonymous with consumer-friendly, easy-to-use products imbibing advanced technology that deliver the best cooking pleasures, every time.  At NuWave, the customer experience is of utmost importance and we continue to strive to meet and exceed these expectations every single day.